Food, franchise

Why Say Yes to a Coffee Franchise?

Are you thinking of investing in a coffee franchise? That’s a good thought to start with because who doesn’t love coffee right? Well, yes there may be few who can’t stand the sweet sweet taste of coffee but generally, it’s loved by many.


In Australia, we’re proud of our coffee culture. Where there is coffee, we won’t be far away and although we’re not a leading producers of coffee, Australian coffee market is among the biggest in the world. In 2017, it reached a revenue of greater than 1.4 billion dollars. Wow! That is a huge testament on how popular coffee drinking is in Australia. Just last year, cafe and coffee shop revenue was estimated to have reached 4.7 billion dollars.


Given how much your fellow Australians love a good cup of coffee and how much revenue can be generated within the coffee industry, coffee franchises are proving to be a good investment. The affordable luxury of a gourmet, barista-brewed coffee contributed to the popularity of speciality cafes and coffee shops and you too can have the privilege of owning one.


If the abovementioned figures aren’t enough to persuade you to invest in your own coffee franchise, here’s 7 brewing hot reasons why you should:



1. Australia’s Love for Coffee

We get through 384 Olympic sized swimming pools of coffee a year. That is a lot of coffee. Out Australian love affair with coffee has put us as one of the top leading 30 coffee consuming countries in the world. Coffee is a favourite non-alcoholic beverage for many and it’s even more popular than tea. This means if you have a quality product, the market and taste buds exists for your to cater to.


2. Availability of Variety

There’s a massive variety of different coffees available to choose from – latte, cappuccino, flat white, long black, short black, chai latte, mocha latte and more. The most popular cup sold in cafes and coffee shops was the Latte, followed by Flat White then Cappuccino. Varieties even extend to the types of coffee beans you use. Your unique coffee tastes will allow you to be competitive and stand out in this saturated marketplace. 

 

3. Moneymaker

Coffee shops don’t just sell coffee. There are varieties of pastries, doughnuts, sandwiches, cakes, light snacks, merchandise like tumblers and coffee cups and more available to sell as add ons. People will gladly buy a doughnut or sandwich to compliment their favourite cup of coffee that puts a smile on their faces. Put simply, a coffee shop has the potential to alternative revenue streams to support and grow your business.

Once you’ve franchised your own coffee shop, you automatically will get a share of loyal customers from the franchise brand. Moreover, you’ll get to attract potential customers who will curious about your coffee. If they like what you’re serving, they’ll keep coming back to your shop to make it their hang-out spot.


4. Attracts Loyal Crowd

Once you’ve franchised your own coffee shop, you automatically will get a share of loyal customers from the franchise brand. Moreover, you’ll get to attract potential customers who will curious about your coffee. If they like what you’re serving, they’ll keep coming back to your shop to make it their hang-out spot.


5. Franchise Option

Different franchise models are available to suit your financial needs. Given the popularity of coffee in Australia, there are many different coffee franchise options to choose from. These formats range from drive through, cafes, kiosk, and even mobile coffee franchises where it targets specific flow of customers.


6. Franchise Support

With franchising, you can have access to some of the proven business models to get you started. You will be provided training and on-going support throughout your franchise journey. During the initial set-up premises, your franchisor will guide you every step and will provide necessary marketing campaigns to boost your customer reach.


7. Franchised Brands Dominate The Industry

Two of the most dominant franchises in Australia are Retail Food Group and The Coffee Club. There is no question about popular franchised brands as they have long established their reputation in the market. Being associated with a franchised brand gives you a certain level of instant recognition which is great for you and your business

With already an established market for coffee drinkers, a strong culture and availability of franchises, investing in a coffee franchise appears to be a very viable business venture for you. Remember that with franchising, you don’t have to worry about building your brand and you already have the upper hand. So what are you waiting for?

Looking For A Franchise has reputable coffee franchise opportunities waiting for you. Check our website and see how you can start serving coffee soon!

Author


AvatarAvatar